Solutions for Retailer


Upat SA has been a dedicated supplier of choice to the retail/ hardware sector since 2003 providing a range of premium products. Today, our range of premium quality products supplied to retailers throughout South Africa includes fischer fixings, STABILA levels and lasers, AEG Power Tools and Milwaukee Power Tools. Our products are available in more than 1000 stores across the country, and our national retail sales team of over 20 people ensures the highest levels of customer service are always maintained. Retail customers are serviced via six branches based in Johannesburg, Cape Town, Durban, Port Elizabeth and Nelspruit and satellite sales people service the George and Bloemfontein areas. Partnering with Upat SA means our Retail Sales division provides retail stores with the following:

Eye-Catching Retail Stands

Eye-catching and interesting in-store point-of-sale and retail stands not only ensures that our brands are represented in a polished and professional manner but that they are appealing to customers.

Continuous Product Training

Our sales team provides ongoing training to assist in-store sales people with their product knowledge and understanding of our range of retail products. Not only does this increase the level of know-how amongst the sales force in the retail store it also heightens the customer experience as sales people are better equipped to assist with product and application queries.

fischer Online training

fischer now also has a freely available online training portal that anyone can access. This online channel is available to all retail stores to assist in ongoing staff training and can be accessed below:

Strong Digital Presence

The Upat SA Marketing team devotes time and energy into ensuring our brands are relevant and exciting on all social media platforms and use every opportunity to provide exposure to our retail stockists. With a following of over 50 000 followers on facebook, Instagram, YouTube, Twitter and Linkedin the brands are continuously being exposed to consumers.

Store Open Day Support

Our retail team is passionate about supporting their retail customers with exciting and interactive displays for their open days and birthday bash celebrations. Interactive demonstrations such as anchor installations and pull-out tests, as well as power tools demonstrations not only create excitement for retail customers but also assists in driving customer demand in-store for innovative products.