STABILA, in collaboration with Corobrik South Africa and local distribution partner Upat SA, officially launched the #my1ststabila campaign at the Corobrik Building School in Lawley, Gauteng — a landmark initiative aimed at strengthening vocational skills development within South Africa’s construction sector.

More than just a campaign launch, this collaboration represents a shared commitment to empowering young tradespeople with the skills, tools, and confidence needed to succeed in the building industry. By combining STABILA’s global expertise in precision measuring tools with Corobrik’s long-standing investment in training and community upliftment, the initiative delivers meaningful impact where it matters most — in real training environments.

A Global Skills Development Initiative with Local Relevance

The #my1ststabila campaign is a global STABILA initiative that has played a key role in advancing skills development across numerous countries. Created to support young people entering vocational trades, the campaign provides access to professional-grade tools, technical knowledge, and practical application of principles for measuring, levelling, and alignment.

Worldwide, STABILA partners with training institutions, chambers of crafts and trades, and vocational schools to elevate training standards and help address the growing shortage of skilled labour in construction and technical trades.

By introducing learners to precision tools early in their careers, the campaign instills best practices that remain with them throughout their professional journey. Bringing this initiative to South Africa ensures local learners benefit from the same international standards and expertise that STABILA promotes globally.

Corobrik: A Leader in Skills Development and Community Upliftment

Corobrik is South Africa’s leading brick manufacturer and a recognised industry leader with a strong focus on social responsibility and skills development. For decades, the company has invested in initiatives that uplift communities, develop talent, and create sustainable employment opportunities within the construction sector.

The Corobrik Building School, situated in Lenasia (Lawley), Johannesburg, is a fully accredited training facility established and sponsored by Corobrik. The school provides structured theoretical and practical training in bricklaying and related construction disciplines, enabling learners from surrounding communities to gain recognised skills that enhance employability. By partnering with STABILA and Upat, Corobrik further reinforces its commitment to producing skilled, work-ready professionals equipped to meet modern construction standards.

Understanding the STABILA #my1ststabila Campaign

The #my1ststabila campaign is designed to promote and support young talent in vocational training environments. It focuses on building strong connections between learners, trainers, and industry-leading brands, creating an ecosystem that encourages growth, mentorship, and inspiration.

Key objectives of this global campaign include:

• Supporting vocational training institutions with practical expertise
• Raising awareness of the importance of accuracy and precision in construction
• Encouraging pride and professionalism in the trades
• Inspiring young people to pursue long-term careers in technical fields

STABILA delivers this support through on-site training sessions, product demonstrations, and knowledge-sharing led by experienced specialists. The campaign also aligns with STABILA’s global involvement in high-profile skills competitions such as WorldSkills and EuroSkills, where precision measuring plays a critical role in performance excellence.

Participation is open to young tradespeople worldwide who are currently enrolled in vocational training, offering exposure to industry best practices, professional tools, and valuable networking opportunities.

Building the Partnership: STABILA, Upat and Corobrik

As STABILA’s local distribution partner, Upat played a key role in identifying reputable training centres and facilitating their participation in the #my1ststabila campaign. Corobrik’s Building School was a natural fit, given its strong reputation, established infrastructure, and commitment to quality training.

A formal partnership agreement outlined key focus areas, including:

• On-site practical training and demonstrations
• Knowledge transfer from industry specialists
• Brand collaboration and awareness-building
• Long-term support for vocational training programmes

Pilot Launch at the Corobrik Building School

The pilot launch marked the first official on-the-ground rollout of the #my1ststabila campaign in South Africa, bringing together learners, instructors, and brand representatives for a comprehensive training experience.

Fifteen learners from diverse backgrounds participated in a free, interactive bricklaying programme facilitated by Corobrik instructors, complemented by hands-on measuring and levelling training conducted by STABILA’s National Product Specialist. Learners were introduced to the importance of accuracy, consistency, and correct tool usage in bricklaying. Using STABILA tools, participants applied theoretical concepts in practical scenarios, reinforcing learning through direct experience.

Practical Assessment and Skills Competition

Following the training sessions, learners participated in a practical assessment and a friendly competition designed to simulate real-world construction challenges.

Each participant was provided with the necessary materials and tools to construct a brickwork corner section built to four courses, simulating a real building corner. Assessment criteria focused on:

• Structural accuracy and straightness
• Brick alignment and joint consistency
• Overall workmanship and finish
• Correct and effective use of measuring and levelling tools

A judging panel consisting of Corobrik instructors and STABILA representatives evaluated each structure. Three standout performers were selected based on precision, technique, and overall execution, and were awarded prizes sponsored by STABILA in recognition of their skill and potential.

Long-Term Investment and Tool Donation

Beyond the training and competition, the collaboration included a tool donation from STABILA to the Corobrik Building School. This ensures future learners continue to benefit from access to high-quality measuring and levelling equipment throughout their training.

The donation underscores STABILA’s long-term commitment to skills development and reinforces the sustainability of the #my1ststabila campaign in South Africa.

Strengthening the Foundation for Skills Development in South Africa

The successful pilot launch has established a solid foundation for the local rollout of the #my1ststabila campaign. Corobrik’s proactive involvement and professional execution were instrumental in ensuring the programme’s impact and credibility. Upat and STABILA are proud to collaborate with partners who share a common goal: empowering young South Africans with practical skills that lead to meaningful employment and long-term career growth.

Expanding the Campaign Nationwide

Building on the success of the Johannesburg launch, STABILA and Corobrik have committed to expanding the #my1ststabila campaign across Corobrik’s three major building schools in Durban, Cape Town, and Johannesburg.

This ongoing rollout aims to reach more aspiring tradespeople, strengthen vocational training standards, and contribute positively to the future of South Africa’s construction industry — developing skilled professionals who are equipped, confident, and ready to build the nation’s future.